Most transformations don't fail on technology. They fail on people, process and platform.
Why Mad About Marketing Consulting?
Mad About Marketing Consulting is a transformation advisory for C-suite leaders in Asia-Pacific. We make marketing, customer experience and AI investments actually change how work gets done, using a People, Process and Platform method built over 26 years inside financial services and consultancies.
Who We Serve
We help C-suite leaders in Asia-Pacific transform marketing, customer experience and AI adoption, so the investment changes how your teams work, not just what's in your tech stack. Our clients are CMOs, CXOs, CDOs, COOs and CEOs in complex or regulated organizations, with depth in financial services and professional services.
Our Values
Our values are people- and purpose-centric, driven by a passion for problem-solving, and underscored by empathy and integrity.
The Problem
You've bought the tools. You've hired the agencies. So why does nothing feel different?
The AI pilot that never left the pilot. The CRM that sales still works around. The customer journey redesign that stopped at the slide deck. The marketing team that's busier than ever and still can't prove its value to the board.
None of these are strategy problems. They're adoption problems. The people who have to change weren't brought along, the processes never got redesigned, and the platform was bought before anyone agreed what it was for.
What We Do
Three practices. One method.
Marketing Transformation. Redesign how marketing works with sales, product and technology. Operating model, team structure, MarTech rationalisation and revenue alignment, so marketing is measured as a growth engine, not a cost centre.
Customer Experience Transformation. Fix the experience where it actually breaks: in the handoffs between channels, teams and systems. Journey redesign, CX governance and the balance between digital, AI and human service, especially in regulated industries.
AI Adoption and Transformation. Get AI out of pilot purgatory. We measure where your people actually are, build a 12-month adoption roadmap, and create the champions, governance and enablement most AI programmes skip.
Change management and enablement run through all three. They are how we work, not a separate service.
Case Studies
An established bank founded since the 1990s that is looking to transform their marketing practice as a business enabler.
Provided deep dives and ideation workshopping sessions to unlock pain points around their current people, process and platform and uncover ways to improve them in a cost efficient manner.
Streamlined their MarTech stack, transformed their marketing team function into an agile team, enhanced marketing and business engagement.
Ongoing services include culture and change management, marketing and sales enablement, content strategy and campaign optimization strategy. Read the Case Study on how we are working with them so far!
A Paris-Based, Singapore Born photographic artist wanted to bring her photography showcase to live via a roving exhibition called Two Rivers that starts at the iconic Anderson Bridge and ends at Vivocity.
MAMC is her exclusive marketing partner helping to manage the end to end of her showcase, including licensing application, set-up and the planning + management of her launch event at Fullerton Hotel, in collaboration with the French Embassy, attracting >200 attendees.
As part of the promotional efforts, we established a partnership with ITE Singapore, working with students to develop an animated film to be screened during her launch. Details about the exhibition here.
Read more about the Case Study on how we supported her and the Summary Report of the Results Achieved!
A cybersecurity innovation center in Singapore awarded MAMC a project to develop a mini campaign in support of their SMEs focusing on cybersecurity solutions.
The 4-month project revolves around an end-to-end development of an event promotional plan, including an audit and review of the SMEs’ websites, social channels and developing a creative narrative to support their participation at the RSA Conference in the US in Q2 2025.
End to end planning and implementation includes an event microsite, social media promotional plan, paid digital advertising, SEO, marketing brochure, conference door gift and a media release.
A global boutique research based consultancy that offers advisory services needed our help to build their brand and presence from scratch.
Mad About Marketing Consulting helped with branding 101, including design of their brand assets, website and solutions proposition for clients.
WIP currently for actualizing their solution offerings.
A new business started from scratch in 2013, client is a HR consultancy and head-hunting search firm targeted at the Asean region
Provided business and marketing advice on how to get started with Branding, Value Proposition, Targeting and Engagement model
Development of their website, brand playbook, digital media campaign strategy, working with their tech and design team
A new Singapore based business that started from scratch in 2013, client is a pre-school targeted at the affluent families and expats
Provided marketing advice on how to get started with Branding, Value Proposition, Targeting, Engagement and Client Acquisition strategies
Led the development of their brand proposition and playbook, employee proposition and playbook, digital media and offline campaign strategy working with their designated designer and tech team.
Others - Overseas Tech, FMCG SMEs, Start-ups, WealthTech start-up providing robo-advisory services in Asia, wellness coaching firm in Asia, digital learning academy, corporate and independent financial and insurance advisory providers and more…
Start With a Diagnostic
Diagnose, Design, Enable, Advise. Execution happens through the client's own teams and agencies. We orchestrate it; we don't staff it.
*All clients will sign a mutual non disclosure agreement (NDA) before we proceed for scoping/agreement for confidentiality purposes and to avoid conflict of interests.
Special rates and packages available for Start-Ups (less than 1 Million annual profit), Charities, Non-Profit Organizations, Healthcare and Educational Institutions.
What Others Have Said…
“I have no hesitation in recommending and endorsing Jaslyin. She has a great ability to lead and guide the C-suite towards a transformative journey to integrate the business, sales and marketing teams in working towards a new solutions model. She understands and successfully navigates complex structures both across geographies and business lines. She always brings a fresh and visionary perspective to business challenges. She’s unique in identifying and designing the right approach but also in executing it. ”
“Jaslyin has been working with us on an initiative to elevate our marketing capabilities by focusing on People, Process and Platform. Throughout our interactions with her, Jaslyin has demonstrated exceptional ability in assimilating and analysing a vast amount of information, and offering thoughtful recommendations based on her deep industry expertise. She is also flexible in her approach, always ready to provide alternatives and adjust her recommendations based on user feedback and changing circumstances. We are especially appreciative of her willingness to go the extra mile to ensure we get the most value from our engagement with key vendors and agencies.”
“Working with Jaslyin and Glenna from Mad About Marketing Consulting was a fantastic experience! They played a pivotal role in conceptualizing and developing the brand identity and communication guidelines for Avanteon. Their strategic insight, creativity, and professionalism made the entire process smooth and impactful. They truly know what they’re doing and I would continue working with them and would recommend MAMC to anyone else.”
“In her role as a marketing mentor, she efficiently identified our clients’ challenges and proposed relevant solutions. Beyond this, she actively guided them through the implementation of said solutions, taking additional care to ensure a comprehensive understanding of her feedback. Personally, Jaslyin is characterized by warmth, friendliness, positivity, and a sense of responsibility. I look forward to collaborating again in the future!”
“The integrated marketing strategy not only amplified the visibility of my ‘Two Rivers’ exhibition but also ensured a seamless experience for visitors and high-profile stakeholders.
The thoughtful approach to resource optimization and stakeholder engagement truly made a difference—helping to turn a vision into a successful public event”
“As a team at the TIG Centre, we had the opportunity to collaborate with Mad About Marketing, and we were pleased with their overall service.
Their website review was thorough and provided valuable insights that helped our participating companies identify key areas for improvement. While they are not specifically experienced in the cybersecurity space, we appreciated their willingness to take on the challenge and explore this unfamiliar territory.
Their proactive approach and adaptability were commendable, and we valued their effort to tailor their solutions to our unique needs.”
“Jaslyin has great experience in marketing with valuable skills and abilities in creating from scratch or working with and enhancing a content strategy, ensuring it is closely aligned with the target audience with an excellent understanding of how to implement this successfully in a large corporate environment.”