If you missed our conference, watch the event highlights here!
Jointly organized by PALLAS BrandFare & Mad About Marketing Consulting, join us at this complimentary conference for a morning of insightful discussions by business, marketing, and agency leaders who will share their perspectives on how marketers and marketing organizations can future-proof themselves.
This event is for CMOs, Heads of Marketing, their C-suites, and decision-makers in marketing from SMEs.
Join three insightful discussions on a first-come, first-served basis, featuring the following agenda topics:
Career Development and Growth in Marketing
Future-Proofing Marketing Organizations
Localization of Brands and Marketing
Speakers include:
Alexander Ziehe, Managing Director Southeast Asia and Oceania | Viessmann
Cara Wong, Head of Marketing APAC | Wilhelmsen
Derek Tan, Media Entrepreneur/Co-founder | Viddsee
Judson Teo, Group Head of Marketing | BLOCK71
Michelle Comrie, Head of Global Marketing Practice, Professional Executive Coach, Managing Partner, Learning & Development Services | Hartwell Buck Pte. Ltd.
Mylene Ong, Group Chief Marketing Officer | Oona Insurance
Will Lee, Founder and Managing Director | That Marketing Guy
X.Y. Ng, Head of Marketing & Communications | Doctor Anywhere
Agencies, consulting, technology, and other sell-side vendors are by invitation only.
About the Conference
Marketing as a function has been evolving significantly in the last two decades. The shift towards digital communication, social media as an indispensable channel, and KOLs as important multipliers are just a few examples of how marketing as an industry has been evolving while retaining its core focus on aspects of below-the-line events, above-the-line print and television advertising, and design as an important driver for brands.
Marketers do not only need to evolve their knowledge and capabilities accordingly. They must also find their way in a highly competitive field often characterized by challenging timelines, differing expectations of manifold stakeholders, and budget constraints.
Just coming out of COVID-19, we observed career shifts across many industries and notably support functions, including marketing and its leaders. Driven by political and economic evoluations, we are now facing restructuring and business transformations across different industry verticals that are named uprecedented by many. Optimization and localization are more critical than ever to ensure sustainable growth and business longevity with such rapid transformations and changing structures.
Yet, just how far have marketing organizations evolved in terms of the set-up, support capabilities, and career development to enable the attraction and retention of our marketing talent to ride the tidal wave of constant change?
This conference is organized by PALLAS BrandFare & Mad About Marketing Consulting:
Corinna Seidel, founder of PALLAS BrandFare, and Jaslyin Qiyu, founder of Mad About Marketing Consulting, join forces for marketing in the Asia Pacific region to drive business growth for their clients. With their collaboration, they focus on brand and marketing management, localization strategies between Europe and Asia, C-level profiling and communication, change management, social and content strategy.