It all began with her Passion for Solving Problems with Empathy

With over 20 years of B2B and B2C brand, marketing and communications regional experience in various industries, Dr. (H.C.) Jaslyin Qiyu is an award-winning marketing consultant who specializes in brand building, client experience management, content and social strategy, multi-channel performance marketing, MarTech and mobile engagement and optimization strategies. 
 
She has managed regional marketing teams across Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street, leading marketing transformation, building go-to-market strategies, setting up high performing marketing teams from ground-up and nurturing inherited, mature teams.
 
A self-professed data and customer insights fanatic, she believes that a good company knows the pain points of their customers and value they can bring to address them, while a good campaign delivers on that promise in a compelling and measurable manner.

On the academic front, Jaslyin has a Masters in Management from University Dublin College, Bachelors in Marketing & Communications from Upper Iowa University and post grad certification in Digital Business Strategy and Artificial Intelligence - Implications for Business Strategy from MIT Sloan School of Management. She was recently conferred the Doctor of Professional Studies D.P.S. (Honorary Causa) in Marketing by Azteca University - International Programmes for her contributions to the marketing and communications field and various accolades garnered over the years.

On the industry front, Jaslyin is the Advisory Board Member for Customer Experience (CX) Networks and Industry Consultation Board Member for University College Dublin. She is also listed as an Independent Consultant on Veritux, an Umbrex Community for top tier consultants globally, and a CMO-As-A-Service at MEG (The Business Agency). Jaslyin has been consulting independently since 2013 for friends and family.

As part of her passion and commitment to help people succeed, Jaslyin also offers advisory services to mid and senior career individuals who require some help and guidance in their personal branding, effective communications, leadership development, stakeholder management and self management skills. She offers mentoring services for free to young career entrants and aspiring junior marketers in lieu of her passion for her craft and nurturing our talent of the future.

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Mad About Marketing Consulting are proud to be members of the Singapore International Chamber of Commerce, Global Digital Business Network, Singapore Business Federation, e27, and the Action Community for Entrepreneurship’s Women Entrepreneurship Committee (ACE-WEC).