The Broken Rung: Persistent Leadership Barriers for Women in 2025

Despite decades of awareness campaigns and corporate initiatives, the most significant barrier to gender parity in leadership remains stubbornly fixed at the first promotional step. This "broken rung" phenomenon creates a fundamental pipeline problem that ripples through every subsequent leadership tier.

The Quantifiable Gap

The data tells a compelling story: for every 100 men promoted to manager, only 81 women receive the same opportunity. This disparity isn't merely symbolic—it creates a mathematical impossibility for achieving gender balance at higher levels. With women making up just 48% of employees entering the corporate workforce, and their representation plummeting to 37% at the senior manager level and 29% in the C-suite, the progressive narrowing of the pipeline is undeniable.

Looking ahead, current projections suggest global representation of women in managerial positions will crawl from 24% in 2023 to a mere 28% by 2050. At today's pace, white women face a 22-year wait for leadership parity, while women of color must anticipate more than double that timeframe.

Persistent Barriers to Advancement

• Unconscious Bias: The Invisible Ceiling

Unconscious bias remains the most insidious obstacle to women's advancement. These automatic, unintentional preferences manifest when managers consistently underestimate women's leadership potential despite equivalent or superior performance. The bias stems from entrenched stereotypical associations of leadership qualities with traditionally masculine traits, creating a perception gap that's difficult to bridge without systematic intervention.

• Structural Impediments

Beyond cognitive biases, women face concrete structural barriers:

• Unequal access to career-accelerating opportunities: Women receive fewer challenging assignments that build leadership credentials

• Limited sponsorship: Male leaders tend to sponsor those who remind them of themselves, creating a self-reinforcing homogeneity

• Work-life balance challenges: The disproportionate burden of caregiving responsibilities creates career continuity issues

• Inequitable HR practices: From performance evaluations to promotion criteria, seemingly neutral processes often contain embedded gender biases

The Regional Context

The leadership gap shows significant regional variations, highlighting how cultural and policy factors influence outcomes:

• Australia/New Zealand leads with 38.2% female managers

• Europe/North America and Latin America/Caribbean achieve roughly 36-37%

• Northern Africa, Western Asia, and Central/Southern Asia lag at approximately 14%

These disparities underscore how policy environments and cultural expectations shape women's professional advancement trajectories.

What's Changed Since 2005?

The past two decades have delivered measurable but insufficient progress:

• Increased awareness: The leadership gender gap has become widely acknowledged as a business problem rather than a women's issue

• Policy interventions: More organizations have implemented formal mentorship programs, flexible work arrangements, and targeted development initiatives

• Board-level progress: Board representation has improved significantly, with some regions implementing quotas

• Cultural shifts: Workplace norms have evolved to reduce overt sexism and harassment

However, these advances have largely benefited women already positioned near the top rather than addressing the fundamental first-rung barrier. The improvement at senior levels obscures the persistent challenge of getting women into that critical first management role.

Understanding Unconscious Bias

Unconscious bias represents our automatic, unintentional preferences shaped by cultural conditioning and personal experiences. In leadership contexts, it manifests through:

• Association bias: Connecting leadership with traditionally masculine traits

• Confirmation bias: Selectively noticing behaviors that reinforce existing beliefs

• Attribution bias: Crediting success to different factors for men versus women

What makes unconscious bias particularly challenging is that it operates below our awareness threshold and exists even among people who genuinely support equality. The manager who sincerely believes in women's leadership potential may still unconsciously favor male candidates for stretch assignments or promotions.

Tapping on AI to Address Bias

Artificial intelligence offers promising approaches to systematically reduce unconscious bias, if done right:

1. Language analysis tools that flag gendered descriptions in job postings and performance reviews

2. Blind resume screening systems that standardize evaluation criteria

3. Meeting analytics that quantify speaking time and interruption patterns

4. Decision support tools that introduce objective decision-making frameworks

The most effective AI applications combine technological capabilities with human oversight—using algorithms to identify patterns humans might miss while maintaining appropriate ethical boundaries and contextual understanding that pure automation cannot provide.

Current DEI Initiatives: Mixed Results

Corporate diversity, equity, and inclusion measures show complicated effects on women's leadership aspirations:

• Effective approaches:

• Formal sponsorship programs with accountability metrics

• Transparent promotion criteria and standardized evaluation processes

• Flexibility policies normalized for all employees

• Counterproductive approaches:

• Box-checking exercises disconnected from business strategy

• Programs that inadvertently reinforce stereotypes under the guise of support

• Initiatives that create perceived favoritism narratives

The organizations making genuine progress integrate DEI principles into core business operations rather than treating them as separate "programs" disconnected from strategic priorities. I.e., DEI is not an employee program, it should be business-as-usual.

Women as Their Own Worst Critics?

The narrative that women undermine other women requires careful examination. Research generally contradicts the popular "queen bee" syndrome myth, showing that women typically support other women's advancement. The perception of women undermining each other often stems from visibility bias—negative interactions stand out because they contradict expectations.

A more accurate framing is that organizational cultures often pit women against each other through zero-sum structures, limited advancement opportunities, and evaluation systems that reward traditionally masculine behaviors. When only one woman can "make it," competitive dynamics naturally emerge.

True Inclusion: Beyond Demographic Metrics

Genuine inclusion extends far beyond statistical representation. It requires:

• Psychological safety where diverse perspectives are actively solicited and valued

• Decision-making processes that incorporate multiple viewpoints

• Recognition systems that reward varied leadership styles

• Cultural norms that celebrate difference rather than mere tolerance

Organizations achieving this comprehensive inclusion consistently outperform peers in innovation, customer satisfaction, and financial performance—making the business case for inclusion increasingly compelling.

The Path Forward: Practical Solutions

Breaking the first-rung barrier requires targeted interventions:

1. Revise promotion criteria to reduce subjective elements

2. Implement structured sponsorship programs with accountability measures

3. Normalize flexibility for all employees regardless of gender

4. Apply consistent evaluation standards across similar roles

5. Create advancement paths that accommodate varied career trajectories

These measures address both structural and cultural dimensions necessary for sustainable change. The organizations leading this transformation recognize that fixing the broken rung isn't just about fairness—it's about maximizing available talent to drive competitive advantage.

In a business landscape where talent scarcity represents a significant constraint on growth, organizations can no longer afford to underutilize half their potential leadership pool. The time for incremental approaches has passed; repairing the broken rung requires bold, systemic change.

Mad About Marketing Consulting

Advisor for C-Suites to work with you and your teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.

Citations:

• https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace

• https://www.unwomen.org/sites/default/files/2023-11/forecasting-women-in-leadership-positions.pdf

• https://www.maloneconsultantsgroup.com/blog/top-5-concerns-for-women-in-leadership-in-2025

• https://hbr.org/2025/03/how-women-can-win-in-the-workplace

• https://www.spglobal.com/esg/insights/featured/special-editorial/women-in-leadership-what-s-the-holdup

• https://www.library.hbs.edu/working-knowledge/breaking-through-the-self-doubt-that-keeps-talented-women-from-leading

• https://knowledge.insead.edu/career/biggest-barriers-women-face-path-senior-leadership

• https://insights.som.yale.edu/insights/women-arent-promoted-because-managers-underestimate-their-potential

• https://www.strategypeopleculture.com/blog/challenges-female-leaders-face-in-the-workplace/

• https://www.straitstimes.com/business/women-are-asking-for-promotions-but-men-keep-getting-them

• https://www.robertwalters.com.sg/insights/career-advice/blog/female-leadership-in-singapore.html

• https://mitsloan.mit.edu/ideas-made-to-matter/women-are-less-likely-men-to-be-promoted-heres-one-reason-why

• https://www.deloitte.com/global/en/Industries/consumer/about/diversity-equity-and-inclusion-dei-across-the-consumer-value-chain.html

• https://www.forbes.com/sites/conormurray/2025/02/21/pepsi-rolling-back-diversity-initiatives-here-are-all-the-companies-cutting-dei-programs/

• https://www.reuters.com/business/retail-consumer/target-ends-its-3-year-diversity-equity-inclusion-initiatives-2025-01-24/

• https://www.linkedin.com/pulse/real-world-consequences-abandoning-dei-initiatives-jason-grooms-j37bc

• https://www.bnnbloomberg.ca/business/company-news/2024/08/02/what-is-dei-and-why-is-it-under-attack/

• https://theconversation.com/understanding-the-backlash-against-corporate-dei-and-how-to-move-forward-246117

The Power of Women Empowerment and Why It Matters

January 24-25, 2025 brought together 50 remarkable women from across the globe in Manila, Philippines, not just to celebrate their achievements, but to share profound stories of resilience, transformation, and triumph.

The Top 50 Global Inspirational Women to Look Out For in 2025, an initiative by Prodigy Global and Titanium Magazine, served as the platform for this extraordinary gathering. Founded by Love Charmaine Choyoco, a Filipino visionary now based in Dubai, UAE, this annual award and summit stands as a testament to women's empowerment in action.

The event revealed an extraordinary tapestry of shared experiences, where I found myself privileged to both share my story and witness the journeys of others. These narratives came from women who:

• Rose from impoverished backgrounds and life in slums

• Stood against corruption, facing life-threatening consequences

• Survived kidnapping and near-death experiences

• Overcame childhood trauma and suicidal thoughts

• Rose against all odds and social stigma of single parenthood to raise their children

• Conquered discrimination based on race and creed, despite their qualifications

What distinguishes these women is their unwavering commitment to paying it forward. Having achieved success, they now dedicate themselves to elevating others facing similar challenges. This embodies the essence of women empowerment - an almost implicit obligation to support fellow women, regardless of scale or means.

Empowerment transcends financial support, encompassing various forms of assistance: professional connections, mentorship, opportunities, knowledge sharing, advisory roles, and sponsorship. Each element plays a vital role in the broader empowerment movement.

This weekend proved transformative for me personally. Through tears and fears, I discovered my purpose in being there, despite initial feelings of unworthiness. The experience enabled me to confront my past in unprecedented ways, leaving me both empowered and determined to extend this impact to others.

My commitments moving forward include:

• Educating women inmates in the Philippines about digital and data literacy

• Promoting self-love and respect among women

• Maximizing connections to provide resources to the underprivileged

 Notable organizations championing these causes include:

-          The Prodigy Global and IAM Titanium Foundation https://www.linkedin.com/in/theoneandonlylivinghumantitanium/

-          The Purple Community Fund  http://www.p-c-f.org/

-          Soul Script Global https://soulscriptglobal.com/

At Mad About Marketing Consulting, we pledge our continued support to empower women, children, and the underprivileged in our communities. Whether you wish to contribute or seek support for your cause, we welcome your connection here.

2024: A Year of Growth and Change

My Personal 2024 Take: It's Never Too Late to Start Something Purposeful

For the longest time, my identity was defined by my corporate profession—my job title and monthly paycheck.

This changed abruptly in January with upheavals at my previous workplace, leading me to engage in deep soul-searching about my true purpose. I questioned who I was beyond my professional setting. Why had I spent two decades in this profession? Was it for money, power, satisfaction, or pride? Was I in the wrong profession altogether, or worse, was I a fraud?

Vulnerability transforms people. It forces us to confront our deepest fears, either making or breaking us.

The situation wasn't helped by the constant stream of well-intended but often misaligned messages about alternative careers and reskilling programs for people over 40.

The abrupt loss of my dog of 15 years, who had been with me through thick and thin, only amplified the emotional turbulence. Yet, through this chaos, a supportive family network alongside a spiritual awakening became my anchor.

Personal Growth

Over several months, I rediscovered my purpose, rebuilt my confidence, and reignited my passion for marketing and communications.

The turning point came when my first two clients approached me during my transition phase. I interpreted this as a sign from higher powers that events were unfolding as intended.

The journey hasn't been all roses—instead, it's been about clearing weeds to rebuild the garden. Rather than wallowing in self-pity about unfairness, I chose to take everything in stride. Looking at the bigger picture helped me realize things could be worse, and there's never a perfect time for transitions—they happen when they need to.

Projects & Accomplishments

Working on client projects restored my sense of purpose and confidence. Returning to speaking engagements and receiving recognition for personal accomplishments felt gratifying, but I realized what truly matters isn't the recognition itself but the journey leading to it—the process of contributing to the industry and community driven by purpose and passion.

The true measure isn't found in social media metrics but in the impact of our contributions to the broader community measured through valuable connections. Everything else is simply vanity metrics.

Impact & Connections

People often ask about Mad About Marketing Consulting and the significance of the money-on-tree icon in our logo.

 I've always believed in marketing's crucial role within the broader go-to-market strategy, including sales and product alignment. However, over the years, marketing has often been diluted to flashy brand campaigns, spectacular events, and pleasant messaging that fails to address core customer problems. Many initiatives simply check boxes or follow management directives without addressing real customer needs.

Our logo symbolizes value growing from effective marketing strategy, enabled by the right combination of people, processes, and platforms. When allowed to flourish, this creates value for customers and communities, which naturally leads to profit. Companies should prioritize value creation over profit as their reason for existence.

Learning & Skills

For too long, I had neglected my family and close friendships—relationships that had weathered countless storms with me. My previous corporate role had consumed me entirely. Starting my entrepreneurial journey, I recognized that relationships would naturally evolve, with some strengthening and others fading based on authentic connections.

I made a conscious decision to avoid falling into the same mindless cycle of endless work without quality time with loved ones. This balance is particularly crucial for business owners, where the line between work and life often blurs. There's no true "off switch" when you're running your own business—you can't completely disconnect from ownership responsibilities.

This reality makes burnout an even more pressing concern. The key lies in mastering the art of setting boundaries—knowing when to engage with work during holidays and carving out dedicated quiet time for loved ones.

While I'm still working toward this equilibrium, having access to a supportive network has been invaluable, particularly the mentorship of seasoned business owners who share their hard-won wisdom.

During this year's transition, I deliberately focused on digital learning and certifications from international institutions that had previously enriched my professional journey. I chose a balanced curriculum of technical, psychological, and spiritual courses to restore equilibrium to my overall mindset and perspective.

My spiritual practice has strengthened my intuition, enhancing my ability to navigate complex situations and relationships when pure logic or facts prove insufficient.

Forward Vision

Relationships and spirituality have taken on profound new meaning compared to a year ago. By relationships, I mean connections with people and living beings who truly matter—those we'd want present in our final moments or those who've shared meaningful experiences with us, however brief.

I've realized that job titles and industry accolades aren't the legacy I wish to leave behind. Instead, it's the positive impact and good deeds that ripple through the lives of those around me that truly matter.

Future Focus

As I continue scaling my business, I aim to secure more retainer projects that will enable me to work with talented individuals on a long-term basis, fostering their growth and helping them achieve their ambitions.

Daily meditation and spiritual practice have become essential routines that provide tremendous benefits. As a natural planner, I'm learning to balance strategic preparation with flexibility in client acquisition. Some factors remain beyond our control, making it crucial to maintain equilibrium during both peak and quiet periods.

Gratitude & Acknowledgment

I remain deeply grateful for the support of my loved ones, business networks, and what some call universal energies. Good actions eventually yield positive results, and paying it forward is essential—not for immediate returns, but for the purpose and fulfillment found in the process.

So here's to 2025—I'm ready for whatever lies ahead!

Mad About Marketing Consulting

Advisor for C-Suites to work with you and your teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.